Biography
Hey there! I'm a multi-disciplinary Graphic Designer and Visual Artist based in Sydney that has an obsession with bold and colourful visuals that pop! Being brought up in the world of art, graphic design has expanded and transformed my eye into designing original, eccentric visuals that become important pieces of communication. My main passions lie branding, packaging, motion graphics and illustration.
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NIDA
Branding | Illustration | Print
The objective
Design a new dynamic logo for both the school and theatre of the National Institute of Dramatic Arts. For NIDA's upcoming Season 2020, a set of theatre play posters and a booklet will be produced with the new NIDA branding.
The solution
To encapsulate NIDA's identity as a well-respected and cutting-edge Institute, the identity was refreshed into a modern and bold dynamic design that works across all collateral. For their upcoming theatre season, a set of posters were produced for the plays Baby Teeth, The Sugar House and Toy Symphony. The imagery and titles were illustrated using a mix of watercolour and acrylic paint then later composed digitally. These graphic elements were taken across throughout the theatre booklet which gives more insight about each play and the theatre venue.
Chicks On Speed LP Package
Branding | Typography | Print
The objective
Produce a new branding and collateral for the electro-punk band, Chicks On Speed and the re-release of their 2003 LP called 99 Cents. This will coincide with their concert launch held at the Enmore Theatre in Sydney.
The solution
To match the band's explosive DIY aesthetic, the album artwork has been produced with handmade graphics, from the pen marker typography to the sewn in zig zag yarn. Inside the gatefold LP includes song lyrics and a neon pink vinyl record. For promotion of the concert launch and the limited edition LP, an A3 poster and a half page horizontal advert has also been produced.
Abracadabra Tarot Cards
Typography | Print
The objective
To explore the different meanings of the word 'abracadabra' through an expressive and clever typographic piece.
The solution
When we think of the word 'abracadabra', we instantly picture a magician exclaiming the word before performing a magic trick. However, through history of time there have been numerous theories and meanings behind this magical word. To express these meanings, a set of tarot cards have been designed with a title name, definition and a typographic motif. On the back of each card displays the 'abracadabra' pyramid which was once believed to be a symbol of protection and healing. Included in the set is a special box for the tarot cards to be stored in.
Busby Beats The Blues
Campaign | Film | Print
The objective
With Australia being the biggest commercial of greyhound racing, countless greyhounds have been injured from these unethical practices. Let's spread awareness and encourage greyhound adoption with the help of Sydney-based kennel facility, Greyhound Rescue.
The solution
Meet Busby, a shelter greyhound and a globally recognised celebrity. At the end of his traumatic racing career, Busby was rescued by Greyhound Rescue and later soon adopted by his loving owner Daisy. Upset with the unfair treatment that Busby and many other racing greyhounds go through, Daisy sets out to make him a celebrity and spread awareness of greyhound adoption. Follow Busby and Daisy's journey to fame in a 2 minute film along with two large print adverts.
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