Biography
Hi, I am Alejandra, from Colombia, Based in Sydney Australia. Fashion Designer by profession, Makeup Artist by passion and Graphic Designer by love.
Art and Design has always been an intrinsic part of my life. I'm qualified to conceptualise creative and innovative ideas and execute to a high standard with a willingness to learn and to take on new challenges that help me grow professionally and personally.
Contact
NIDA
Branding - Promotion
The objective
Rebrand and new visual identity creating a series of three posters for next year's season of Nida, The National Institute of Dramatic Art.
The solution
Clean visual aesthetic arrived at by utilising the basic design elements and principles with typography and image.
ID Magazine
Rebranding - Fashion editorial - Photography
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The objective
Develop a magazine that projects the depth, quality and identity of the masthead.
The solution
Creating editorial spreads that focus on three different arts: Fashion, Makeup and Graphic Design. Using Id Magazine as a reference to transform black and white photography and typography to a new level.
Duality
Branding - Illustration
The objective
Explore the use of type and image to appropriately convey contextual meaning using typography, image making and design skills.
The solution
Creating a new brand embracing its femininity in a fresh and classic way through clean and dynamic style. Packaging design: classic handbags and shoes were developed with special attention to illustration and typographic detail. A palette of pastel colour reinforce the brand's clean and elegant personality.
ALBUM COVER
Branding
The objective
Create an album cover that reflects the essence of the brand.
The solution
Design directly inspired by French music techno collective. Logo illustration, poster and album cover designed with minimalist approach and restricted palette.
VANY MAKEUP
Branding
The objective
To create a logo and collateral for makeup brand Vany a fresh, modern, feminine brand.
The solution
Creating a logotype that reflects brand personality: a fluid mark that contrasts the pattern asset utilised on business card and packaging. Black and dusty pink palette on trend.
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