Biography
I'm a graphic designer based in Sydney. I endeavour for a bold and minimal style with a keen focus on consistent communication through my attention to the smallest details whilst also trying to do something new and different.
I work to avoid recycling old work to give myself a gratifying challenge. I also try to do something fun and clever with my work to create something unique and set myself apart from the competition.
Contact
NIDA Rebrand
Branding
The objective
As a hypothetical brief, the National Institute of Dramatic Art wanted to review and update their existing cultural brand with a fresh visual identity.
The solution
To update and refresh NIDA's cultural brand I wanted to embrace the nature of theatre. There is a method and structure to the art form of actors, even when sometimes it may feel like it is just pure chaos. I wanted to combine structure and chaos to create something worthy of NIDA and their prestigious reputation in the theatre industry. This is displayed in the collateral of a new dynamic logo for both the theatre and institute; posters for the new season of plays; stationery; and a season booklet.
Blink Magazine
Publication/Editorial
The objective
As a hypothetical brief, I was to create a magazine with a streetwear and arts theme, catered towards a demographic of 18-30 year olds.
The solution
I used back alleys and a model for photography to emulate the aesthetic of streetwear and the attitudes that come with it. I combined this with bold Swiss typography and a vibrant red motif keeping the layout clean and minimal so as to not overwhelm the reader.
Argot Bank
Branding
The objective
As a hypothetical brief, I was to create a bank and the branding associated with it, targeted towards middle class young adults, aged 16-30 who felt overwhelmed by the complexities of banking and their finances.
The solution
I resolved this by naming the bank, Argot, referring to the jargon or slang of a particular group or class. I used bright colours and fun graphic elements to create a smooth and simple procedure for their banking needs. I also used the slogan, the bank that speaks your language, to play on the name of Argot and to illustrate that this bank catered to a younger demographic who were possibly puzzled or confused about starting a strong financial future.
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