Biography
I'm a designer based in Sydney. To me graphic design is art with a purpose. In this field I can utilise my passion for creating compelling visuals to solve problems and communicate ideas. When designing I take a hands on approach. My work is steeped in research and I jump at the opportunity to experiment with different mediums and materials to reach interesting and effective design solutions.
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Griffin Air
UX-UI App Design
The objective
Design the brand identity of a domestic airline. As well as an online booking and ticketing system.
The solution
Through the use of Adobe XD, I've designed a sophisticated booking system for a mobile device/app. Creating a modern and clean layout for easy navigation and a seamless user experience.
NIDA
Rebranding for the National Institute of Dramatic Art
The objective
Design a new identity for NIDA that reflects their cutting edge position in the industry.
The solution
I've taken a minimalist approach with the logo design. I've also used vibrant colours and a contemporary digital illustration style in the posters and theatre guide booklet to give the brand a youthful and modern feel.
Koola
Packaging Design
The objective
Produce a punchy fun design for a eco friendly housland cleaning brand.
The solution
The brand uses ethically sourced eucalyptus oil in their products. This is why I've created this fresh green palette and designed a logo image of a koala for it's association with the plant. The packaging itself is also environmentally friendly to adhere to the standards and principals of the business. The labels and adhesive used are compostable and refill packets have also been designed to reduce the use of plastic.
Eve's Cider
Packaging Design
The objective
Create an identity and packaging design for a cider brand.
The solution
Playing on the biblical story of Adam and Eve for the brand name and logo. This design uses a hand rendered crosshatch illustration, old fashioned type and motifs to deliver a rustic design that matches the the theme of the brand.
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