Biography
Hello. I am a Sydney based graphic designer, originally from Melbourne. No matter what the project involves, I am always driven to get the best possible outcome for my clients.
I have a keen eye for the smallest of details as well as an obsession for typography and how it affects & influences the world around us. I am never one to shy away from a challenge.
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Deadstock Magazine
Publication/Editorial design
The objective
To design a magazine based on a certain theme/subject. Sections include cover page, contents, preview section, feature article and review section.
The solution
The theme for the magazine was streetwear hence the cover and main article feature sneakers. The look and feel of the magazine were one of clean and minimal as well as allowing plenty of white space to let the imagery and type have impact to the reader.
Body Torque
Print/Advertising
The objective
To create a fold out pamphlet for the Australian Ballet body torque theatre program.
The solution
The pamphlet restrictions were that the colour was restricted to two colours only. My design approach was to develop a design style that incorporated an angled design and grid structure. Elements of the design were pushed over multiple pages to create connectivity between pages.
Antidote promo video
Motion graphics
The objective
To produce a 20 second video advertising the antidote conference which is held at the Sydney opera house.
The solution
The thinking behind the design for the video was to use mostly typography and minimal imagery through icons to get the message across about the conference. Adding the colour red to certain letters highlights important words that push the message that the conference is about.
Ice cube album cover
Illustration/Packaging design
The objective
To create an album cover using mixed media for an artist of your choosing. Initial design to be done using pens then finalized in digital.
The solution
By using a black and white photo of Ice Cube as a reference an illustration was created using different design rendering techniques to re create the portrait. Once the drawing was finalized the image was scanned digitally then edited to add other element required for the final packaging.
el mariachi beer
Illustration/Packaging design
The objective
To develop a new beer brand and create all the collateral needed to complete the packaging required.
The solution
The beer brand developed is a Mexican brand titled El Mariachi. The design is styled around both the Day of the Dead and Mariachi culture. Collateral design included bottle labels, bottle caps and bottle holder box knife.
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