AR Concert Promotion
Illustration, Animation
Taking two concerts from my client's 2022 season, I created animated vector illustrations...
I'm a designer who likes words. Most of my work is in the performing arts, and my clients love my attention to detail, analytical mindset and enthusiasm for complex projects. Drawing on my background as a musician and writer-editor, I especially love to make publications that engage and delight audiences. My weaknesses include an elderly Burmese cat and sketching in public.
Taking two concerts from my client's 2022 season, I created animated vector illustrations...
This hypothetical rebranding project for Belvoir St Theatre took the company's two...
I designed a mobile app prototype that included a step for special baggage as part of the booking process...
PROBLEM: For classical concert presenters, the traditional printed season brochure is central to annual marketing campaigns. But a printed brochure can't tell you what the music will sound like.
SOLUTION: Bring the pages to life with animation and sound through augmented reality (AR), which the reader can experience using the Artivive mobile app.
PROJECT: Taking two concerts from my client's 2022 season, I created animated vector illustrations. Each printed illustration functions as a trigger image, which activates the video for a taste of the music and mood of the concert.
CLIENT: Sydney Philharmonia Choirs
NOTE: The video excerpt embedded on this page does not contain audio.
This hypothetical rebranding project for Belvoir St Theatre took the company's two performance spaces - the Upstairs or mainstage theatre and the smaller Downstairs or studio theatre - as the inspiration for a logo system in which an inverted capital B transforms into a lower-case b. The red in the palette nods to the building's origin as a tomato sauce factory.
I aimed to capture Belvoir's distinctive personality and position in the Sydney theatre scene as an 'alternative/radical mainstream' company, straddling mainstage and fringe. The Downstairs poster images reflect the resourcefulness of these productions with trompe l'oeil effects and a limited palette.
PROBLEM: Airlines are notorious for damaging checked musical instruments and musicians often can't be sure they'll be allowed to take their instruments on board.
SOLUTION: A fictional new airline - Air Fuga - allows musicians to purchase a ticket for their instrument as special cabin baggage.
PROJECT: I designed a mobile app prototype that included a step for special baggage as part of the booking process. I also developed a logo, together with a graphic element for use in collateral, plane livery and staff uniforms. The negative space of the logo represents a stylised string instrument safely 'cocooned' between the wings of a plane.