Having worked for over a decade internationally in live theatre, I'm passionate about creating work that tells a unique story and encapsulates the product and brand in a way that connects deeply with their audience.
A typographic Vinyl cover for the album 'A piece of' by CAKE. Playing off the album...
Energy drinks market their product as being a highly effective alternative energy source...
Kings Cross Theatre is Sydney's newest indie theatre, created by bAKEHOUSE Theatre Company...
A typographic Vinyl cover for the album 'A piece of' by CAKE. Playing off the album title 'A Piece of CAKE' the cover art and typography was hand made using cake, icing and sprinkles.
Energy drinks market their product as being a highly effective alternative energy source. The False Focus campaign's serious message and imagery mimics energy drink marketing to convey a strong message about using energy drinks as an alternative to rest and sleep. This 'false' energy drink was created to make young drivers rethink their choices when dealing with driver fatigue, making them safer road users and contributing to fewer crashes.
False Focus was the Re:act 2021 TAFE NSW winning campaign and was live on 250 digital billboards across Sydney and regional NSW, with an overall audience reach of 1,557,700. The campaign was also nominated by Ooh!media for a OMA Creative Collection Award.
Kings Cross Theatre is Sydney's newest indie theatre, created by bAKEHOUSE Theatre Company, located on level 2 of the iconic Kings Cross Hotel. The KXT logo rebrand features three stage spotlights combining to create a crown, inspired by the 'King' in the theatres name. The posters and season program feature oversized bold typography layered over embossed patterns, which encapsulate an important element of each play.
