As an imaginative designer with a strong visually expressive mind, I strive to create innovative designs. I aim to grow and evolve with the ever-changing world of graphic design, to reach new heights and inspire others around me to do the same. I embrace the opportunity to participate in collaborative works.
Falcon Flights Is an Australian based airline app, that I created from scratch...
Walkers it's your turn, is a campaign for D&AD New Blood completed in 2022...
The Belvoir was a rebrand that I designed from the ground up where I had to create...
Falcon Flights Is an Australian based airline app, that I created from scratch. I started off by creating the whole overall brand that's consists of the name of the brand, the logo of the brand and the brands style guide.
I then continued onto the process of UX Design which consisted of wireframes and web flow charts. This was done to determine the functionality of the website and is also to initialise a user-friendly platform with great accessibility.
In the end the product is strong and matches the brand identity and is visually appealing throughout.
Walkers it's your turn, is a campaign for D&AD New Blood completed in 2022. The brief was to try to the break the 'I'm fine auto pilot. Our research highlighted that people say I'm Fine 14 times a week, when they are not fine emotionally. We were required to use the power of humour in our media to break the autopilot. The project was done with 3 other people being Jameson Smith, Gia Phan and Mohamed Ezzeldeen.
We came up with the idea to have a website forum where people can open anonymously online, with the website is linked with the physical packaging. In the video we played on the idea of opening yourself up (which I interpreted as opening the chip bag)
I was the one who created the video and Gia made the website, Mohammed did the posters and Jameson did the voices in the video. In the end the product turned out to be very humorous, the messaging was not too serious but made sense, and it was especially consistent with Walker's branding.
The Belvoir was a rebrand that I designed from the ground up where I had to create both the upstairs and downstairs logos, branding collateral such a letter head, business cards and envelopes. Next, I had to create posters based on three actual Belvoir productions, and a theatre program including the same designs.
After creating the logo, I laid the stationery out on the brand collateral. Following that, designed the posters based on the plays The Book Binder, Mr Burns and Calamity Jane. The figures in the posters were done through taking pictures of wooden mannequins dressed in paper which I then photographed and edited. I completed the theatre program and then physically printed into a booklet.
In the end the collateral turned out be quite strong and modern especially with the mix of photography and typography, and with the use of wooden mannequins it gives it a more theatrical look.
