Belvoir St Theatre
Branding, Collateral
The Belvoir Theatre venue hosts performances in two spaces; they have both an upstairs and...
I aim to deliver beautiful and eye catching graphic design that conveys compelling and effective brand stories. In the future I hope to transform physical environments with my designs. I also love collecting furniture and indoor plants in my spare time.
The Belvoir Theatre venue hosts performances in two spaces; they have both an upstairs and...
The design solution was guided by sustainable principals, each piece of packaging...
Drawing inspiration from a vase of artificial flowers that sat onto of a cabinet in my grandmothers...
The Belvoir Theatre venue hosts performances in two spaces; they have both an upstairs and downstairs theatre. A dynamic logo system and brand identity was designed to ensure this was translated across its different communication mediums. Creating an identity that represents its dynamic character as a venue and also as a theatre company.
The design solution was guided by sustainable principals, each piece of packaging is either Reusable or Recyclable. Encouraging people to reconsider their purchasing during holiday times can have a great impact as there’s usually significant amounts of waste with excess one-use packaging. The visual identity and crafting of the packages are in essence of the product and encapsulate the brand promise for sustainability. The amount of ink was considered, only black and one other colour is used with the paper. The amount of colour and actual type on the design is very minimalist. All the paper is recycled and can also be recycled.
Drawing inspiration from a vase of artificial flowers that sat onto of a cabinet in my grandmothers home. Pink & Dusty Clothing label represents the duality of fresh and old. Creating an essence of nostalgia to engage both the young and old.