As a creative thinker with a strong visually literate mind, I have excelled in creating original design at a professional level. I aim to endlessly grow and transform alongside the ever-changing world of graphic design, pushing it to its limits while inspiring others around me to do the same.
This campaign was the Re:act TAFE NSW 2021 Winner. As a result it was selected..
Lego Valley is a booklet supporting TED Talks surrounding the theme of LEGO and it's uses..
PeakAir Australia is an airline app I have created. Starting from scratch I initially..
This campaign was the Re:act TAFE NSW 2021 Winner. As a result, it was selected to be used as a real campaign ultimately reaching an audience of 1,557,700 through the use of 250 digital billboards across metropolitan and regional NSW.
Created by Derbail Kinsella and I, we aimed to create an attention-grabbing campaign that effectively sells the message of road safety.
Energy drink's market their product as being a highly effective alternative energy source. From our data we knew that this marketing had convinced over 50% of our survey participants to believe that this false sense of energy will result in overcoming driver fatigue. Our design mimicked energy drink marketing to make an important point about not using these drinks as a substitute for rest and sleep.
Lego Valley is a booklet supporting TED Talks surrounding the theme of LEGO and it's uses outside of being a toy. I have used a clean and minimal layout filled with bright and exciting imagery. This has been done to stay on brand with LEGO's visual style.
For the imagery I 3D rendered individual blocks as well as scenes out of LEGO. This meant that I could create anything I wanted included typography in the style of LEGO, and in a way that it would be able to be replicated in real life.
PeakAir Australia is an airline app I have created. Starting from scratch I initially came up with the brand name, logo, and supporting brand style guide.
I then went through the process of UX Design, creating web flow charts and wireframes. This was done to create a highly functional and easy to use platform with accessibility in mind.
The end product is a streamlined and focused airline booking app with a strong brand identity and visual appeal throughout.
