Flo Lab.
Branding, Packaging
The world is dealing with a plastic crisis, and menstrual hygiene products are one...
As a collaborative graphic designer, I'm most content when bringing my original ideas to life. Illustration, UX/UI design and print design are some of my greatest passions which motivates me to continue to build on my skill set. I intend to produce unique, thought provoking projects on time, on budget, and on brand.
The world is dealing with a plastic crisis, and menstrual hygiene products are one...
Dusk Airlines is an airline booking app that was designed to be used when travelling...
Pelle ("skin" in Spanish) is a beauty based magazine that celebrates, inspires...
The world is dealing with a plastic crisis, and menstrual hygiene products are one of its largest contributors. Flo Lab's reusable pads were created to improve the plastic obsessive menstrual hygiene market by putting the focus on selecting the correct sustainable choices, for the environment and for any person who menstruates. Sustainable practices including: ink wastage, recycling and zero wastage were carried into the creative process to produce a visually refreshing packaging design that is distinct from your ordinary pad packaging. My design rejects the clichés of pad packaging and introduces interesting elements, which includes a colourful palette of many hues and a compatible motif.
Dusk Airlines is an airline booking app that was designed to be used when travelling at night. Heavily inspired by this initial concept and the beauty within the phases of the sunset, this guided me to create the branding portion for this app. To achieve the high quality result I seek, my focus was to keep consistency within the modern, sleek and clean look and feel. I ensured that visual elements, including the colour palette, were to be kept dim and at a minimum for not only design purposes, but for it to be easy to view during dark settings.
Pelle ("skin" in Spanish) is a beauty based magazine that celebrates, inspires and encourages natural beauty. It delivers soft, organic and ethereal like photography while also giving a guide to those who are interested in topics that relate to makeup, body care, wellness and modern culture. Inspiration was grabbed from what is the organic, smooth and sinuous movement of Art Nouveau. This is spotted throughout the magazine such as the customised masthead lettering and other titles. Visually, my aim was to calm the viewer, but intrigue them with these unique elements.