Over the past two years, my practice has evolved through a commitment to stretching my creative boundaries and embracing the design process. By learning to trust the journey from initial brief to final execution, I’ve transformed weaknesses into design strengths—always pushing beyond the predictable to deliver impactful, out-of-the-box solutions. Never be basic.
UX × UI
An intuitive digital ecosystem bridging the gap between canine health tracking and behavioral psychology. Designed to bring community and connection back to pet care, Snug synthesizes mood analytics and vital health stats into a seamless, accessible UI.
Branding × Environmental
A fresh, grassroots visual identity designed to bring community back to the forefront. Blending hand-drawn typography with raw nature photography, the brand rejects institutional rigidity to celebrate what the park does best: shared human connection, dog culture, and parklands.
Branding × Publication × Photography
The new identity captures Griffin’s reputation for producing innovative Australian work and supporting emerging and established artists.
