I’m a designer who creates from human experience. Whether a brief relates to my own life or not, I search for the emotional insight at its core. I’m drawn to unconventional thinking and constantly ask myself: what is the most unexpected or niche perspective hidden within this brief? Those discoveries often become the foundation of my work.
Branding × Packaging
Created in response to the D&AD and Canesten brief, this campaign challenges taboos surrounding female intimate health. Through provocative censored visuals, posters, guerrilla interventions, and a campaign film, the project encourages audiences to question why these topics remain hidden and stigmatised.
Pitch
A speculative design proposal imagining a state-controlled neural intervention as an alternative to death row. Framed as a pitch to the U.S. government, reset_ explores how design constructs persuasive futures while questioning rehabilitation, free will, and institutional power.
UX
A UX airline booking concept designed for adrenaline seekers, Ascent Airlines reimagines travel through extreme and unconventional experiences. Balancing bold, often absurd offerings with a refined aesthetic and intuitive user flow, the platform pushes beyond traditional flight booking to create a thrill-driven booking experience.
Campaign
Inspired by a personal experience, as is is a temporary campaign activation that transforms Lime bikes into a bold social statement. After a moment that challenged my assumptions about status and desirability, the campaign uses vibrant colour and typography to encourage visibility, self-expression, and confidence in being enough as you are.
