I'm a graphic designer with a background in BBA, working across branding, packaging, illustration, and visual storytelling. My approach blends creative intuition with strategic thinking, allowing me to design with both emotion and purpose.
Branding × Packaging
Hue & You is an AI-powered personal styling app that offers tailored outfit recommendations based on colour palette, body type, occasion, and personal style. I created a brand identity that captures its elegant, technological, and personalised approach to fashion.
Packaging
U by Kotex Sustainable Packaging reimagines period-care packaging by replacing excess plastic with recyclable paperboard and celebrating women’s empowerment through illustrated editions featuring bold, successful women in history.
Branding × Packaging
Honouring the theatre’s iconic dual performance spaces, this project uses a peacock to express the Upstairs Theatre’s majesty and established presence, while a butterfly reflects Downstairs’ metamorphosis, experimentation, and emerging talent
Branding
Bondi Dentistry Rebrand addresses the need for a consistent visual identity by refining the logo, palette and collateral, resulting in a warmer, more professional and elegant coastal brand.
