Through trial and error, and unexpected breakthroughs, my practice evolved between grunge visuals, video experiments, and constant reflection. Conversations, critiques, teamwork and quiet solo work at TAFE, all shaped how I see design and myself within it. Each piece marks a step forward in that ongoing process.
Branding × Publication × Illustration
This project centers on a dynamic logo redesign for the Belvoir Theatre, expanded to three promotional posters. I chose an expressive brushstroke aesthetic, integrating my own hand-drawn illustrations and a customed photograph of a friend as the core graphic elements.
Branding × Campaign × Packaging × Illustration
Comprehensive campaign design featuring a limited-edition vinyl packaging (reversable string bag) with custom graphics, and premium collectible concert tickets, maintaining a cohesive, high-impact alternative aesthetic across all physical merchandise and print collateral.
Branding × Marketing × Wayfinding
A campaign transforming Macquarie Park into an interconnected community. Merging urban architecture with human connection, the visual identity uses wayfinding QR plaques, digital interactive hubs, and branded apparel to turn everyday commutes into interactive storytelling discoveries.
An A3 duotone (pink/turquoise) foldable program poster designed for the Art Gallery of New South Wales' Domain Theatre. Featuring Badlands, it opens from a scheduled cover into an introductory spread, expanding into a beautifully balanced eight-film promotional showcase.
