Akratos
I'm passionate about transforming stories into visual identities with purpose. Strategy and problem solving are at the core of my work, ensuring brands connect meaningfully with their audience. I value the intention and reasoning behind every creative decision.
LIBRA | PACKAGING
Redesign Libra packaging to reflect its brand story and bold values. A design system was created with strong simple graphics that embodies the confidence, authenticity and rawness of Libra as a brand.
BELVOIR ST THEATRE | BRANDING
Redesign Belvoir St Theatre's identity to engage new audiences while retaining loyal patrons. The outcome included a "B" logo that utilises negative space to imply what isn't there, much like theatre. Paired with gritty season collateral that reflects the theatre's cultural depth and character.
PURE GELATO | BRANDING
Refresh Pure Gelato to be friendly, approachable, and family-oriented. The outcome was a soft yet bold graphic system to be used across collateral, reflecting the brand's warm character and family-centred values.
