Giffen
I'm a designer who values collaboration and authenticity. I create story-driven solutions that connect people in fun and meaningful ways.
LARGS HONEY | BRANDING
The brief was to transform Largs Honey in an experimental and unexpected way. I designed a sustainable seeded paper label to incentivise eco-conscious consumers, paired with a rustic stamp logo that reflects the brand's authentic and organic identity.
ZESTY BOY | PACKAGING
The brief was to create a drink brand and identity. Aimed towards young urban adults, I developed a playful identity system with an adaptable mascot to disrupt the refined conventions of traditional gin and soda brands.
BELVOIR ST THEATRE | BRANDING
The brief was to create a dynamic brand identity for Belvoir St Theatre. I developed a Gestalt inspired logo and carried a bold visual language across publications and posters to create a cohesive brand system.
