Perri
I've always enjoyed the challenge of transforming uncertainty into something more clear and purposeful. I like solving messy problems while also pushing ideas until they feel right and finding that sweet spot where it all just clicks.
SOLE E FIORE | BRANDING, PACKAGING
The brief was to create a brand that helps to elevate pasta into a symbol of luxury. I responded by developing Sole e Fiore as an exclusive monthly subscription service. It features a refined Italian heritage, artisan production, rare ingredients, and gold-accented packaging that embodies elegance, craftsmanship, and the pinnacle of culinary sophistication.
BELVOIR ST THEATRE | REBRAND, PUBLICATION
The brief was to rebrand the Belvoir St Theatre. I responded by creating a dynamic logo system for both their upstairs/downstairs theatres, three Saul Bass-inspired seasonal play posters as well as a cohesive showbook. This helps to capture the raw energy/tension through the emotion of the live performances while utilising bold shapes, a limited colour, and distressed textures.
BLACK HAWK | PACKAGING
The brief was to redesign Black Hawk's dog food packaging with sustainability at its core. I responded by featuring illustrated dogs on a farmland landscape while implementing eco-friendly gable boxes and compostable liners. This maintains the products freshness while elevating the brand's visual presence and commitment to environmentally responsible design.
