Crisci Donnelly
Hi! I'm Lulu, an enthusiastic designer who thrives on turning ideas into vibrant designs. My goal is to use strategic thinking to solve real business problems and help brands grow in an ethical, meaningful, and genuinely user-centred way.
PATAGONIA 'HOME TRAILS' | CAMPAIGN AND BRANDING
Aligned with Patagonia's environmental values, this campaign encourages sustainable, locally focused exploration of the Sydney bush through a tiered badge system. Participants earn one of five custom badges for completing local trails to add to a custom garment. Every hike includes a stewardship task, reinforcing the vital principle of 'leaving no trace' through active contribution.
SAVVY BANK | BRAND IDENTITY
Savvy Bank, "Your New BFF" (Budgeting Friend Forever), is for tech-savvy Australian shoppers, promoting financial mindfulness. Anchored by Pause, Reflect, and Save, its core feature is a mandatory pop-up survey at online checkout. This survey compels users to differentiate between wants and needs. The ecosystem provides weekly data on engagement and savings, empowering better digital spending.
SENSE OF PLACE | REBRAND
This rebrand unified Erskineville's (Erko's) vibrant, community-driven identity by developing a visual system of six core emblems. These emblems represent key local types, including Flora, Dog-Friendly, Historical Sites, Pubs, and Cafes, making the inner-city suburb easy to navigate. The system inspires local pride and invites exploration through consistent signage and environmental graphics.
