Lucia Wehbee
A truly engaged designer who brings meticulous care to every project. Dedicated to conceptual storytelling and visual craft, I create considered brand identities that tell evocative, lasting stories and build genuine connection.
BELVOIR ST THEATRE | BRANDING
This visual identity for Belvoir St Theatre captures its dual personality through a dynamic logo: a lowercase 'b' for the raw, intimate downstairs space, and an uppercase 'B' for the bold, polished upstairs stage. The result balances elegance and vibrancy, reflecting Belvoir's inventive spirit and commitment to dynamic storytelling.
TRAVELLER | PUBLICATION
Traveller is an editorial design project offering an insider's guide to Australian destinations. Each monthly issue explores beyond the tourist trail with curated recommendations, an elegant visual identity, and a themed Traveller's box featuring regional botanical illustrations and a secret "discovery item" to elevate the travel experience.
STANWELL PARK | BRANDING
The Stanwell Park branding project defined the suburb's authentic identity through immersion and community insight. Centered on the essence of "Tranquility meets Adventure," it captures the harmony between natural serenity and outdoor adventure. Inspired by the escarpment meeting the sea, the brand's touchpoints celebrate local pride, connection, and sustainable growth.
