Tessa Hoult
Branding / Communication / Packaging
First, I focus on the idea, then on the best way to reveal the story behind it.
Belvoir Street Theatre
Brand Design
Belvoir Street Theatre is an institution within the Sydney performing arts scene. This project entailed a new dynamic logo to represent the upstairs and downstairs theatres' by using quotation marks that also repsresent speech bubbles. There is also a series of posters to promote upcoming productions and collatoral to represent the theatre.
Twinings
Brand design / Campaign / Packaging
An iconic Britsh brand synonymous with tradition, Twinings is a leader in the tea industry. This project entailed a complete rebrand of the Twinings tea boxes for three of their best selling flavours. Drawing on British vehicle number plates and the rituals of chatting and gossiping over a cup of tea, the vibrant packaging work in conjunction with an advertising campaign that heavily leans in to this long time British tradition.
FML
Brand Design / Packaging
Drawn from shared moments with my most prized possession, my teddy Edward, FML is a tounge in cheek brand that draws on life's shittiest moments. Consisting of six body balms with individual scents to apply when you’re having a rough day, the tin cases are all colour coded and illustrated to match the emotion they correspond with.
Climates
Campaign / Brand design
Working in conjuction with the not-for-profit organisation They Vote For You, Climates is a campaign that targets voters who are concerned about climate change but don’t have enough information. Focusing on politicians voting history on various bills and laws that come through parliament, the campaign plainly and simply tells voters who has voted for or against protecting the environment.
