Louise He
Illustration / Branding / Packaging
My goal is to push the boundaries of creativity, so that my work will inspire positive social change.
McVitie's Go Ahead! Crispy slices
Packaging / Illustration
This biscuit packaging redesign creates a captivating, sustainable packaging that emphasises each flavour of the biscuits. Featuring original watercolour illustrations, the new design highlights the natural ingredients while reinforcing the brand’s messaging about healthy snacking.
Summer Hill Rebrand
Branding / Advertising
This updated brand identity portrays the warm, loving and close-knit community, Summer Hill. Summer Hill has many social events people may not know about. Having a distinctive brand identity will help strengthen the local community and invite people from other suburbs to learn more about this suburb.
Driving Blind
Campaign
The winner for the 2024 Re:act campaign program for NSW. The 'Driving Blind' campaign aims to raise awareness among young Australian drivers of the dangers of mobile phones and distraction while driving. When you use your phone behind the wheel, you are essentially 'driving blind', making you more likely to cause or be involved in a crash.
Airkin
Branding / UX Design / UI Design
Airkin is a domestic Australian airline dedicated to creating a welcoming and stress-free travel experience for families. This project focuses on designing a user-friendly booking system that prioritises comfort, convenience, and affordability, ensuring effortless and memorable journeys for families with children.
