I'm a creative who's love of graphic design has led me to pursue it as a career. With innovative ideas and a unique approach to tackling design problems, my passion lies in branding, logo design, packaging and motion graphics.
For this project we were asked to design eye catching packaging for Lavazza's new range of small batch coffee, along with a refresh of their logo. For this design we considered the relationship between different facets of a pack — including colour, size, and shape, as well as, understanding its shelf presence and maintaining a consistent aesthetic across the product line.
This project involved designing the packaging for a new to market beer from a recently established Sydney brewery. The idea behind the design is use the space on the can as a canvas to tell a story. Beer cans are one of the few places you can get crazy with design — so why not take the opportunity?
Cornelius Archibald is a men's beard care brand who required a refresh of their brand and packaging. The brief was "simple and sophisticated" which was achieved through a single colour linocut illustration.
This project was to create an advertising campaign to encourage the use of face masks on public transport. The image is built entirely out of face masks treated in photoshop.
