Mohamed Ezzeldeen
I am
As a designer, I aim to find sustainable design solutions to help the client achieve the best practical vision so that is easy to perform his ideas to connect with his audience for a better future.
As a designer, I aim to find sustainable design solutions to help the client achieve the best practical vision so that is easy to perform his ideas to connect with his audience for a better future.
The coffee brand Lavazza was founded in the late 1920's, this era is the inspiration for the logo redesign and packaging look for three of Lavazza's coffee styles. The main source of inspiration research came from the type of people who drink coffee. Look at current coffee packaging in supermarkets, coffee shops and online to feed my mind and get inspiration. I like the vintage style, recycled craft paper which is more sustainable, so I used them in my design.
PO:'s product design concept is transcending our lifestyle and taking us ahead into a savvy future, with a progressive vision. The design perspective of PO: lies in simplicity. It's an essential mandate for us to present designs that are uncluttered and refined. PO: values ingenuity, the core part of every single design, providing a new definition of life for the enjoyment of experience.
We usually judge aspects regarding beauty, belief and stance. It is this contemplation that we all know as the vertical thinking, our most common cognitive habit. Each one of us relies on such reasoning to assess; but it comes to innovation, it takes a lot more endeavor than just logical interpretation.
Belvoir is an established and well known company located in Surry Hills. The new logo combines clean type and curvy continuous line which speaks Belvoir as an organization that is professional, experienced, quirky, intimate and fun. Turquoise color is self-sufficient, professional and clear thinking. Therefore, used as The 'Upstairs Theatre' logo. Meanwhile The 'Downstairs Theatre' uses warm and friendly color that welcomes emerging play writes.
