I believe inspiration can be found anywhere - from an old book to a mouldy teabag. I try to absorb as much of what I see and experience as possible. That's what makes design fun: the next idea could literally be lying at my feet.
The aim of this brief was to create an exciting, high-energy look for the Newtown institution - Clem's Chicken. The aesthetic was inspired by American-style diners but with a modern, new-wave twist. The goal was to reflect the vibrancy and fast-paced nature of both Clem's Chicken and the suburb which surrounds it.
The aim of this brief was to create a clean, minimal but yet playful layout for a modern Architectural publication focusing on current trends and movements in Australian Architecture. This was achieved by utilising white-space and contrasting fonts to create a layout which reflects its subject matter.
The aim of this brief was to create eye-catching packaging in the style of a classic English ale. Dam Buster is an English strong ale brewed in the style that would have been enjoyed by the brave boys of 617 squadron in the local pub or officer's mess. The aesthetic was achieved through bold colours and typography, to not only give the design a heritage feel but also in reference to the boldness of the men who took part in the raid.
Indomie are the most popular instant noodles worldwide, producing over 15 billion packets annually, however their packaging is highly unsustainable, consisting entirely of un-recyclable plastic and that it doesn't reflect the quality and uniqueness of their product, feeling cheap and outdated.
The aim was to create a fresh new sustainable look which not only conveys the enjoyment and comfort to be found in their product but also a sense of exoticism: that the customer can enjoy authentic Indonesian flavours in the comfort of their own home.
