I have turned to my true passion - graphic design - after many years as a journalist, editor and writer. The bedrock of all that is storytelling, and so telling a story is central to my practice. Stories, after all, are universal - and so is design.
The brief was to design a new identity for Una's restaurant, a 40-plus old institution in Darlinghurst known for its schnitzels and continental fare. The challenge was to combine its heritage and personality while bringing it into the future. I have imbued the brand with a retro feel and underlined the central element - the woman, Una, who is the heart of the brand.
BRIK is a concept for a monthly magazine focusing on architecture and interior design, and aimed at younger readers who have a keen interest in these themes but may not be in the industry. It gives off a modern minimal feel while being approachable.
Earth Choice is a dishwashing detergent. The aim was to give it a new identity and packaging that brings forth the brand's environmental credentials and its desire to do good, and enlivens it with a playful, exciting personality.
The brief was to create a new identity for the National Institute of Dramatic Art (NIDA). The mark reflects the collaboration and dynamism inherent in theatre and performance and the colours bring about a vibrancy that is central to both performance and education.
