As a visual communicator, I strive to create designs that have a positive impact on the world. I believe graphic design is a powerful tool which can challenge people to think differently about what they see and change perspectives.
McKenzie's is a trusted brand in many Australian households, providing essential ingredients to create precious memories to share with family and friends. The well known staple legume often at the heart of many dishes gets a refreshing new look. With bright colours and clean illustrations these lentil varieties are sure to appear on the table for many years to come.
With sustainability increasingly becoming something people consider more in their everyday lives, I decided to design the branding surrounding an app which tracks carbon emissions from laptops and computers. Known as Big Difference, it reassures people that every step taken towards reducing our carbon footprint makes a big difference.
A new approach to an everyday classic, Moro's fine Extra Virgin Olive Oil gets a fun and retro rebrand. Playing on character illustration the olive oil is represented by a happy walking olive. The simple design style complements the no fuss nature of the product and communicates authenticity.
The National Institute of Dramatic Art is an Australian educational institution for the performing arts. Tasked with designing a logo and collateral, I chose to capture the cohesiveness of each side working hand in hand. For my series of posters I explore the theme of losing touch with reality and escaping to another world.
