Ashleigh Williams
I am
As a creative, I strive to explore different perspectives within a collaborative context. I am a curator of visual narratives with impactful and inclusive ideas. My practice is bright, thoughtful, and open.
As a creative, I strive to explore different perspectives within a collaborative context. I am a curator of visual narratives with impactful and inclusive ideas. My practice is bright, thoughtful, and open.
This publication uncovers the wonders and curiosities of the mind. Themes of creativity, free flowing ideas and spontaneous thoughts are explored within, which has ultimately influenced my approach to the design. The experimentation with layouts, typography and original imagery was considered to realise an expressive and poetic composition. My approach was heavily influenced by the way I interpreted the writers' thoughts, ideas, and emotions.
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As an exercise of elevating the ordinary, I took the opportunity to reinvent Nivea's current lip products into a refillable balm. This balm stops the product from being a single use item whilst also enacting change in the way consumers think and feel towards lip balm. It's a sustainable alternative. It's soft on your lips and the planet.
The rebrand focuses on ideas that NIDA brings to life through their training, storytelling, and performances. Drama, expression, lighting and exaggeration were concepts that influenced my approach to developing a fresh and professional look. Focusing on the idea of a curtain call, the new dynamic logos feature an organic shape that is designed to illustrate a curtain. The colours evoke a sense of drama, emotion and mystery which is ever present throughout NIDA's practice. The design of their 2023 season booklet focuses on and emulates the major themes that are explored throughout their plays.
A series of motion posters for a neighbourhood block party. This community event highlights local music, dance, artists and encourages all to participate in workshops. I created this series to evoke an inclusive and warm sense of community and inspire involvement. The integration of print and motion hints at the experimental and inclusive nature of the event.
