My practice centers around brand identity, arts and culture, utilising design in the print and digital space. I thrive to develop artwork that explore simplicity and complexity coexisting in the foundations of typography and imagery.
In Tune is a publication exploring a collection of creativity and culture in music. It delves into conversations with upcoming artists and the influence of culture and heritage on their work. Through the combinations of imagery and typography, the magazine brings together a celebration of local music culture that resonates with the youth.
Spicy Jar is concept packaging as a reflection on my Asian cultural heritage. Whilst growing up, my grandmother and my mum will create their own chilli oil from chillis grown in their garden. I wanted to create a modern packaging that expresses a fun and joyful experience for the product. The light pink colours and bold typography help create a more friendly and eye catching visual environment for a supermarket shopping experience.
Farm to Table is a movement that promotes organic food and ingredients that have been directly sourced from the farm. This movement raises awareness about sustainability in the natural environment and within the community. These goals formed the direction of the visual identity and campaign for local farmer's markets. Through a warm and friendly colour palette and simple graphics, online social media posts and direct market through applications, we can help sustain communities, small businesses and farmers.
NIDA is Australia's National Institute of Dramatic Art, providing education for theatre film and television. The design rebrand expresses the contemporary and dramatic practices of the institute with experimental typography that fundamentally shaped the redesign of the logo. The branding was reworked with application on stationary, showbook covers and theatre posters.
